Event Strategy

Events are incredible opportunities to galvanize support for your mission. They’re precious one-time chances to cultivate new prospects, inspire current donors to give more, garner corporate support, and strengthen your brand awareness in the community.

Yet, fundraising events are famous for having a poor return-on-investment. At HT & CO. we specialize in optimizing events, ensuring your event is a high-performing platform that advances your short and long-term fundraising goals.

We’re behind some of the most unique, successful, high ROI nonprofit events in the Seattle area (note: we provide event strategy no matter where you’re located!). Whether you’ve had the same event for a decade or are starting from scratch, let’s reboot your event(s) and maximize its full potential. Whether it’s a thousand people at a gala, an intimate stewardship event, or something in between, we’ll help you build a purposeful and strategic event that is mission-centered, unforgettable, and creates the momentum you need. Together we’ll co-create a ripple of philanthropic support that lasts well beyond the final applause.

Read Heidi's Article

Read more about Heidi’s event background and approach to Event Strategy with this two-part article.

Explore your Event Strategy needs.

Explore all the ways we help you succeed

Fundraising & Campaigns

Interim Leadership

Training & Retreats

Heidi served on my senior leadership team as Interim Chief Development Officer during a critical time at BGCKC. She assessed the ROI of our fundraising program, managed and inspired a 12+ fundraising team, led major gifts training for our Board, all while supporting me in numerous ways. She brought clarity, expertise, humor and her infamous ‘pep’ when we needed it most. I would highly recommend Heidi to any organization seeking to strengthen their fundraising program.

Calvin Lyons

President & CEO, Boys & Girls Clubs of Metro Los Angeles, (Former President & CEO, Boys & Girls Clubs of King County)

Heidi served as Interim Development Director at EarthCorps. Heidi is organized, enthusiastic, efficient, and effective. She kept us focused and on track to meet our goals. She helped us reimagine our largest fundraiser which generated record revenue. I could not imagine having gone through a development director transition without Heidi. She is fabulous!

Steve Dubiel

Executive Director , EarthCorps

Hello! Thank you for visiting HT & CO.!

After 13 years practicing the art and science of raising money, I have sunset my consulting work to pursue another long-held professional interest: becoming a real estate broker!

THANK YOU to each and every one of the incredible non-profit organizations I’ve had to honor to work with - all 178 of you! I am grateful for your loyalty and partnership over the years and will continue to support causes I care about for years to come.

I am thrilled to now be a full-time real estate broker working with buyers and sellers throughout the Puget Sound. You can find me and my team at Ensemble, a cooperative brokerage of real estate professionals based in Seattle. I chose Ensemble because their ethos and values are an extension of my own. We are a close, community-minded team committed to providing unmatched value and service for our clients.

I remain very active in the non-profit community. It would be my pleasure to refer you to other fundraising consultants and resources.

Please reach out any time! I would love to hear from you!

With deep appreciation,
Heidi Thomson-Daly